In many respects, drawing from his past and his roots in the Latino community has been a key to Miranda’s success. Just last week, he visited Puerto Rico as it deals with Hurricane Fiona.

When Puerto Rico was devastated by Hurricane Maria in 2017, he brought the production of “Hamilton” to the island and he said they raised $15 million. Alex Padilla scheduled to speak at 5th annual conference For him, a major issue is giving back to the community in Puerto Rico where his family is from.īusiness Power and success of Latino community to be celebrated at San Diego L’Attitude conferenceįormer President Barack Obama, Lin-Manuel Miranda and Sen. It’s not something you forget about, it’s something you bring with you - it’s your superpower.”Īnd when it comes to figuring out what issues to take a stand on, it’s about finding “what doesn’t leave you alone” and what things keep you up at night, which will be different for everyone, he said. Everything you learned at your grandmother’s feet and at your father’s will serve you in that board room. “You do not turn off your Latinidad when you enter a board room. “There is power bringing all of yourself into a room,” he said. “People ask me how do you stay so authentic? It’s because I can never remember if I’ve made something up.” “I believe very firmly that the truth is easier to remember,” he said. Miranda has worked with some of the world’s biggest brands from Disney to American Express, and he offered advice on building an authentic brand as an entrepreneur.

(Meg McLaughlin/The San Diego Union-Tribune)

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